Sovereignty, Inc.What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self brandingsuch is the new sovereignty business in which, whether one belongs to his base or not, we are all incorporated. Drawing on anthropology, political theory, philosophy, psychoanalysis, and theater, William